SBNM was founded upon the idea to spread love and positivity with colors. The brand DNA, focuses on ‘’feeling good’’, a deeper sense which is stronger than ‘’looking good’’.
Since 2016 SBNM is more focused on athleisure garments with a street twist and has an energetic attitude. The style has its own rhythm and the pieces are comfortable and flexible to wear. The brand offers a refreshed groovy look with femininity and provocative sexy undertones to the fashion world. The story behind it/ the brand/ the designs has emotional nostalgic roots, Newtro (new-retro).
Positivity has a big interactive role between products and consumers. Garments are not products anymore, they have their own story and connection with its owner.
Each customer has a different way to feel and present it.